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Customer CRM

CRM software built into your POS for repeat customers & higher lifetime value

Swadesh POS CRM helps you capture customer details at checkout, track purchase history, segment buyers, send follow-ups, and reward loyalty — all synced with billing.

Built for Indian retail — phone-based lookup, GSTIN for B2B, birthday offers, WhatsApp receipts, and loyalty points integration.

10,000+ businesses
99.9% uptime
GST compliant
Cloud sync

Trusted by:

BuildMartFresh FoodsMediCareStyle HubTool Zone

Customer CRM Dashboard

Customers tracked

2.8M

Across India

Repeat rate

42%

Avg uplift

Follow-ups sent

18,400

This month

Loyalty redemptions

6,200

Points used

Performance trend

What is CRM in a POS system?
Built-in customer management — profiles, history, segmentation, loyalty, and follow-ups at checkout.
Does Swadesh POS have CRM?
Yes — profiles, purchase history, RFM segmentation, loyalty, WhatsApp, and B2B ledger.
How does customer capture work?
Enter phone or GSTIN at billing → profile created → every sale updates history.
Can I segment customers?
Yes — RFM, custom tags, spend filters, and visit-gap segments.
Is CRM linked to loyalty?
Yes — points earn/redeem at checkout with full customer context.
Can I manage B2B customers?
Yes — GSTIN, credit limits, outstanding, and payment history.

CRM trusted across India:

Customer management challenges we solve

From lost customer data to missed follow-ups — grow repeat business with Swadesh POS CRM.

No record of who buys what

Customer Profiles

Auto customer profile with every bill linked to phone or GSTIN.

Can't identify top or at-risk customers

Smart Segmentation

RFM segmentation — recency, frequency, and monetary value ranking.

Missed follow-up on big spenders

Follow-Up Alerts

Automated reminders for birthdays, anniversaries, and overdue visits.

Loyalty program disconnected from POS

Loyalty Integration

Earn and redeem points directly at checkout — no separate system.

B2B customer ledger scattered

B2B Ledger

GSTIN-linked profiles with credit limits and outstanding balance.

No way to re-engage inactive buyers

Re-Engagement

Campaign lists by segment with WhatsApp and SMS outreach.

Everything for customer relationships

Profiles, purchase history, segmentation, loyalty, follow-ups, and engagement tools.

Customer Profiles

Name, phone, email, address, GSTIN, and tags in one record.

Phone lookup
GSTIN
Tags
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Purchase History

Full bill history with items, amounts, and returns.

Item-level
Returns
Timeline
Learn more

Customer Segmentation

RFM and custom segments for targeted offers.

RFM
Custom tags
Filters
Book demo

Loyalty Integration

Points earn/redeem at checkout with tier support.

Points
Tiers
Rewards
See loyalty

Follow-Up Reminders

Birthday, anniversary, and visit-gap alerts.

Birthday
Anniversary
Visit gap
Book demo

WhatsApp Engagement

Send bills, offers, and follow-ups on WhatsApp.

Digital bill
Offers
Reminders
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B2B Customer Ledger

Credit limits, outstanding, and payment history.

Credit limit
Outstanding
Payments
Learn more

Customer Notes

Staff notes on preferences, allergies, and special requests.

Preferences
Allergies
Staff notes
Book demo

Feedback Collection

Post-purchase rating and feedback capture.

Rating
Comments
NPS
Book demo

Referral Tracking

Track who referred whom and reward referrers.

Referral code
Rewards
Attribution
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Customer Analytics

Repeat rate, CLV, churn, and segment performance.

CLV
Churn
Segments
See analytics

Customer Import

Bulk import from Excel or previous system.

Excel
Migration
Dedup
Book demo

Data Privacy

Consent capture and opt-out for marketing.

Consent
Opt-out
Secure
Book demo

POS Sync

Every sale updates customer record automatically.

Real-time
No double entry
Accurate
Book demo

CRM workflow — first visit to loyal customer

Capture customer, track purchases, segment, engage, reward, and retain.

  1. Step 1

    Capture at checkout

    Add phone or GSTIN during billing — profile created instantly.

  2. Step 2

    Track purchases

    Every bill linked to customer with item-level history.

  3. Step 3

    Segment customers

    Group by spend, frequency, category, or custom tags.

  4. Step 4

    Engage & follow up

    Send offers, birthday wishes, and re-engagement messages.

  5. Step 5

    Reward loyalty

    Earn and redeem points or discounts at checkout.

  6. Step 6

    Analyze & retain

    Dashboard for repeat rate, CLV, and churn risk.

Customer analytics dashboard

Top customers, repeat rate, segment performance, birthday alerts, and engagement metrics.

Swadesh POS — Overview

₹2,48,600

Revenue

124

Transactions

98%

Accuracy

Live metrics

Real-time KPIs at a glance.

Reports

Export-ready business reports.

Alerts

Smart notifications when action needed.

Customer data & purchase history

Quick phone lookupActive
Purchase timelineActive
Return trackingActive

Customer data & purchase history

Profiles, phone lookup, purchase timeline, returns, notes, and import tools.

Quick phone lookup

Find customer by mobile in one tap at billing.

Purchase timeline

Chronological bill history with items and amounts.

Return tracking

Returns linked to original purchase and customer.

Customer tags

VIP, wholesale, corporate, and custom labels.

Staff notes

Preferences and special instructions per customer.

Bulk import

Migrate customer data from Excel or legacy POS.

Engagement & follow-up

Birthday & anniversaryActive
Visit-gap remindersActive
WhatsApp digital billsActive

Engagement & follow-up

Birthday alerts, visit-gap reminders, WhatsApp bills, offers, and feedback collection.

Birthday & anniversary

Auto alerts and offer triggers on special dates.

Visit-gap reminders

Re-engage customers who haven't visited in X days.

WhatsApp digital bills

Send GST invoice on WhatsApp after purchase.

Offer campaigns

Target segments with discount codes and promos.

Feedback & ratings

Post-purchase satisfaction capture.

Referral rewards

Track and reward customer referrals.

B2B customer management

GSTIN profiles, credit limits, outstanding balance, payment history, and B2B invoicing.

GSTIN-linked profiles

B2B customers with validated GSTIN.

Credit limits

Set and enforce credit caps per customer.

Outstanding tracking

Real-time receivables and aging.

Payment history

Full ledger of payments and adjustments.

B2B invoicing

Tax invoices with customer GSTIN auto-filled.

Industry CRM use cases

CRM workflows for retail, restaurant, pharmacy, salon, and wholesale.

Retail & fashion

Size preferences and style history.

Restaurant

Table preferences and dietary notes.

Pharmacy

Prescription history and refill reminders.

Salon & spa

Service history and appointment follow-ups.

Trusted by businesses across India

Retailers and restaurants building loyal customer bases with Swadesh POS CRM.

35% more repeats
We know our top 50 customers by name now. Repeat visits went up 35% in 3 months.

Amit Shah

Owner, BuildMart, Ahmedabad

Weekly birthday wins
Birthday WhatsApp offers bring customers back every week. CRM pays for itself.

Priya Mehta

Owner, Fresh Foods, Mumbai

Hours saved monthly
B2B ledger with GSTIN saved our accounts team hours every month.

Ramesh Patel

Owner, Style Hub, Rajkot

Simple pricing to get started

Start with a free demo. No credit card required.

Starter

₹1,499/month

  • 1 store
  • Core features
  • GST billing
Book demo
Most popular

Growth

₹2,999/month

  • 3 stores
  • Advanced features
  • Priority support
Book demo

Enterprise

Custom

  • Unlimited stores
  • Dedicated support
  • Custom integrations
Contact sales

CRM FAQ

See CRM in action

Book a free demo — customer profiles, purchase history, segmentation, and loyalty integration.